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Dallara to launch "Suspended Santa Claus" charity initiative


Dallara is launching a new initiative, in collaboration with the Giocamico association, to put a smile on the faces of all the little patients of the Children's Hospital of Parma through the "Suspended Santa Claus" campaign, aimed at promoting the fundamental role of “play” in the lives of all children, even in times of difficulty.

During the month of December, for every purchase over € 35 that will be made through the Dallara Online Store, the company will donate a Dallara-branded toy to the many children who will spend the Christmas holidays in the wards of Parma Hospital.

The aim of the initiative is, first of all, to put a smile on the faces of the many children who will spend the Christmas holidays in a difficult situation, but also to spread the importance of learning through playing, even in a hospital environment, to reduce the traumatic impact of hospitalization. Playing is a necessity for children; every child has the right to play. Playing means learning, stimulating creativity and contributes to making everyday life more peaceful.

"Our company produces racing vehicles; I am happy that on this occasion it can become a vehicle of lightheartedness for children who have the right to peaceful holidays but unfortunately cannot. A toy is a small gift, but it can be used to pass some happy moments, putting aside the difficulties of the situation we find ourselves in; I hope that we can donate many of these toys and it will be nice to think that by making a purchase we make another child happy too. " Angelica Dallara - Vice President of the Dallara Group.