INDIANAPOLIS, Ind. - Dallara and AK Informatica have announced the launch of DALLARA-AK ESPORTS, an innovative joint venture aimed at revolutionizing the world of sim racing and Esports. The newly formed company will be based in Indianapolis, leveraging the city’s long-held recognition as the motorsports capital of the world. With an aim to make Indianapolis a sim racing destination as well, DALLARA-AK ESPORTS will benefit from the support of local partners and experts and aim to become a global leader in the development of advanced sim racing technologies.

This joint effort will merge the expertise of AK Esports, the Esports division of AK Informatica, with Dallara's  long-standing expertise in real motorsport and race car development and production. AK Esports, a pioneer in the field of sim racing for many years, has created significant assets, organized championships for well-known automotive brands, and managed world-renowned events, establishing itself as a leader in the field. 

“This joint venture is a significant step forward in merging the virtual world of sim racing with the exciting reality of motorsport. With DALLARA-AK ESPORTS, we are ready to explore new technological frontiers, elevating the sim racing experience to unprecedented levels,” said Alessio Cicolari, CEO of DALLARA-AK ESPORTS. “Our shared vision for Indianapolis as a global hub for Esports and sim racing is now a reality. We’re confident this partnership will increase workforce within academia, tech, and event hospitality in the state of Indiana.”

"For more than 50 years, the Dallara brand has been synonymous with motor racing, continually manufacturing racing cars at the sport's highest level and constantly pushing the boundaries of what is possible. We are thrilled to continue this journey by partnering with AK Informatica to blend the virtual world of sim racing with the thrilling reality of motorsport," said Andrea Pontremoli, CEO of Dallara. "Through DALLARA-AK ESPORTS, we are poised to venture into new technological territories, taking the sim racing experience to unparalleled heights."

DALLARA-AK ESPORTS will hold their first activation during the NBA All-Star 2024 Crossover, February 16-18, at the Indiana Convention Center, bringing the heart of racing to NBA All-Star 2024. This collaborative activation puts fans in the driver seat to experience Kunos Simulazioni’s Assetto Corsa Competizione racing simulator - one of the most precise simulators dedicated to professional racing drivers and engineers. Attendees will compete in the GT car of their choice to reach the top of the leaderboard on the Indianapolis Motor Speedway Road Course.

“Once again, Indiana is attracting yet another innovator to our vibrant sports tech ecosystem,” said Jeffrey Hintz, Executive Director of Sports Tech HQ. “By leveraging Indiana’s robust reputation as one of the best sports destinations in the world, DALLARA-AK ESPORTS will have access to a collaborative network of sports leaders, academia, talent pipelines and a strong tech base. We are thrilled to welcome DALLARA-AK ESPORTS to the growing list of tech innovators that call Indiana home.”

A multi-day interactive fan event, the NBA All-Star 2024 Crossover brings basketball culture to the forefront, featuring player appearances, live performances and unique activations focused on art, music, fashion, technology and entertainment. This ticketed event is open to all Crossover fans and will be located near the G League Court. Ticket cost and event information can be found on their website.